I enjoyed putting together the final presentation for our Social Media Monitoring Assignment. I thought it was a great way to wrap up everything we had learned about Social Media in the Internet Marketing course. I couldn’t believe how comprehensive, thorough, and detailed Radian6 is; it’s a great tool for marketers to be able to track their brand’s reputation, word of mouth, online presence, customer feedback, and customer satisfaction – all in one place! As great as Radian6 was, I thought the free tools were great in their own respect. Tweetfeel and Twendz are similar to Radian6 at a very simplified level because you can see how many negative and positive tweets are being posted about your brand. I think they are fantastic tools for companies who don’t have the budget available to invest in several hundred dollars monthly towards tracking their brand on social media. Especially when some people don’t realize the ROI associated with social media. As always, I think that Google did a good job developing Google Insights for Search; knowing where your customers are from is important for marketers so that they can connect with their audience more effectively. The only drawback to these tools is that they can take words out of context sometimes, and can take a post that’s positive and categorize it as negative. Maybe in time, the logarithms will become so advanced, to the point where there will be less of these mix ups.
When looking at Pizza Hut versus Domino’s, what surprised me the most was how much Domino’s was lacking in their social media presence. They had a really bland twitter and face book page that seemed “whitewashed”, they had hardly any interesting content, and the page seemed unfinished. Pizza Hut, who must have already realized the potential of social media, really stepped it up with their Facebook. It covers the 4 c’s that we had gone over in class very well, and was both interesting and engaging. It was also interesting to see that Facebook Fans seemed to leave positive feedback on their page more frequently than negative; it was just the opposite on Twitter. Twitter seemed to be Pizza Hut’s outlet for doing damage control, most of their tweets were RT’s apologizing for the bad service a customer had received and letting the customer know they would be following up with them.
Overall, I learned a lot through this project, it was nice to be able to get a feel for social media monitoring tools and applications. This assignment was very relevant, because social media will undoubtedly impact our future careers as marketers.